why choose us
Not only do we value science and constantly stay up to date on the latest research, we conduct research our self to help the field move forward.
We only work with a limited number of clients to ensure that we dedicate enough time to each individual and provide the highest quality coaching service.
Our team consists of in the trenches coaches that have time and time again put science into practice and achieved great results with high level athletes.
Several of our coaches have academic degrees in exercise science and sports nutrition. We care about our clients and we strive to educate and provide knowledge.
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“I worked with Juma Iraki during the run up to the 2015 Arnold Amateur Strong Woman World Championships, a collaboration I have benefited greatly from. Juma has customised my nutrition so it suited me and my heavy training and after ten weeks, the results have been a stable bodyweight with decreased body fat and increased muscle mass. I am very pleased and look forward to continue working with him.”
“As a mother of two, working fulltime and with a very active lifestyle it was very important for me that training and nutrition was customised to my everyday life. Juma was of great help and made it possible for me to compete and still live a normal life with my family. Jumas strongest side as a coach is that he sees the whole picture. Everything from lifestyle, medications, relationships, work, exercise, sleep and supplements. This is very important for me as a competitor and I would highly recommend him as a coach.”
“I am always looking to get that extra edge in my performance. That is why I contacted Juma to help me with my nutrition. I instantly got the help I was looking for with close monitoring and a program customized to my needs which was easy to follow. I strongly recommend Juma to anyone looking to take their performance to the next level.”
“Juma has a professional and evidence based approach to his profession, but still manages to explain to our customers and employees in a way that makes things understandable. He is very efficient and delivers high quality services. I highly recommend him, but do not give him too much work, we still need him!”
“I had the pleasure of working with Juma during my preparation for the European Championships in powerlifting in 2015. Juma was responsible for my diet and I was very pleased with the system that was customised to my needs and my preferences. The competition went really well and I ended up with a silver and bronze medal and set 3 new Norwegian records. I can highly recommend Juma as a coach.”
“Juma offers excellent service and provides good advice on nutrition. He follows up results and progression, making changes when necessary or beneficial and helps with meal planning. It’s not only good for those who exercise a lot, but also for those who need guidance on how to put together a healthy meal plan that is easy to follow.”
“Juma is a man I’ve got great respect for after working with him at AFPT. There are few people I can say has a broad expertise in the field as Juma has, which is proven by that he does not get stuck in certain philosophies or dogmatic approaches, but has the ability to see both empirical research through a filter built on knowledge and critical thinking. Juma is not just a theorist, he translates knowledge into academic articles with solid practical guidelines and creates results in everyone he works with – whether it is better health, become stronger and more functional, or simply look better naked. He is one of the few I feel comfortable referring clients and difficult cases to and by selecting Juma as your coach you have made a very good choice.”
“Juma Iraki has great knowledge about exercise and nutrition. I have benefited a lot from his knowledge and received great help to achieve my goal. I highly recommend Juma as a coach.”
“Juma is very thorough with his work. When I hired him as my coach, he dug deep to find the best set up for me and followed up with adjustments based on my feedback. I learned a lot and got everything explained on my level. If you need dietary guidance for better performance, a better lifestyle or pre contest, I highly recommend Juma as a coach.”
“Juma Iraki is a rare breed. While some put scientific evidence on a pedestal, without the experience of working with real people to understand how to apply it, and others who work well with real people, but use outdated methods, Juma has the best skillsets of both worlds but the shortcomings of neither. Well versed in the most up to date science, and also an experienced in-the-trenches trainer, Juma consistently helps his clients achieve their goals in an effective and personalized way. Most importantly, he is forever learning and will only get better as time goes on”
“From 2013 Juma has been Head of Nutrition and a lecture at the Academy For Personal Training (AFPT). He has been selected to this role because of his professionalism, his interest to always keep up to date, but most of all because of his personality. He is genuinely interested to make education and knowledge available to larger groups of people and he always gives more than is expected of him. I highly recommend him, both as an employer and colleague.”
“In a weight-class sport like Judo, nutrition becomes extra important. Juma created a nutrition plan that makes me feel perform better in training and competition and recovery optimal between my 2 daily training sessions. What impresses me most about him is the attention to detail, his passion and the level of knowledge. Always fun to work with people who are really compassioned for the work they do.”